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a DBA or doing business as is essentially a nickname for your company in Michigan a DBA is also called an assumed name DBAs are a great way to rebrand your company name to add new brands to your company or to change your company name completely for sole proprietors and partnerships DBAs offer the ability to operate under a name that isn't the business owner surname for more information on the specifics of what a DBA is and how it can be used check out our other video linked below in this video we will go over the steps you need to take in order to form a DBA in Michigan there are two ways to form a DBA you can do it yourself or you can hire a service to do it for you let's take a look at both options and help you decide how to go about forming your own DBA one do it yourself if you want to save money you can form a DBA on your own let's take a look at the steps to forming a DBA in Michigan on your own one complete name searches when determining what you want your DBA name to be you'll want to make sure you follow Michigan naming requirements for more details check out our video how to name your business in Michigan or our naming guides linked below next you want to make sure the name is available in Michigan the first and most important search is Michigan's Lara business entity search if the name is not available you'll have to adjust your name or use a different one we provide instructions to search your business name in Michigan on how to start an LLC com linked below searching is free to learn more visit Michigan naming guides linked in the description below after confirming your name is available in Michigan we recommend doing a domain search to see if renamed is available as a URL even if you don't plan on making a website today we recommend buying your domain in order to prevent others from acquiring it to register your DBA after you've chosen an available name you'll want to register your DBA if your business is a sole proprietorship or partnership then you are required to file a certificate of conducting business under an assumed name with the appropriate County Clerk offices DBA filing guidelines and fees can vary by county contact your county clerk for the specific steps to file you can find your counties contact information linked below if your business is an LLC corporation or LLC you are required to file your DBA with Michigan Department of Licensing and regulatory affairs you can print a copy of the certificate of assumed name form and submit it by mail or in person or you can file online when you are filling out your application for your DBA Michigan State requires certain information about your business such as your current legal company name and a company identification number and with that you'll have a DBA in Michigan keep in mind that your Michigan DBA needs to be renewed every five years you can either a new online or complete the business name renewal form option two the second way to form a DBA is to hire a professional service to create your DBA for you hiring a professional service to file your forms and do name searches will cost you an additional fifty to one hundred and fifty dollars however there are several benefits to working with a pro a higher professional files or DBA for you keeps you up to date with renewals and assist with publications DBAs or doing business as are also known as trade names assumed names or fictitious names of a business informal business structures like sole proprietorships and partnerships can use DBAs as their business name instead of their surnames formal business structures like LLC's and corporations can use DBAs as a means to rebrand their name add new brands or change the name they are using as their business name DBAs are not a business structure and are not separate legal entities they also do not provide asset protection or liability protection to informal business structures for state specific guides on how to form a DBA check out the pages linked below and for a more detailed guide visit startup savant com give the video a like if you found it useful and subscribe if you'd like to see more and if you have questions or encounter any roadblocks leave a comment below good luck and starting your small business
Thanks for your comment Kali Precht, have a nice day.
- Marinda Bothe, Staff Member
hi i'm arthur with northwest registered agent today we have lily lily thanks for being here thanks for inviting me arthur today we're going to talk about how to get a dba for your michigan business we'll talk about what a dba is and how to apply for it so lily i received a question from a client the other day they want to get a dba in michigan what is a dba exactly yeah dba stands for doing business as and in michigan it's actually called an assumed name it's a name that your business can use other than its legal name like a pseudonym okay well what's an assumed name used for a sole proprietor may use an assumed name for a level of privacy so that they don't have to advertise under their personal name other companies like llc's or corporations may use an assumed name for branding purposes or for setting up a second storefront for the same company so what would they need to do to get an assumed name in michigan first they'll want to make sure that their name is available checking with the department of licensing and regulatory affairs we'll provide a link to the name search in the video description below once they know that their name is available then they'll file a certificate of assumed name by mail in person or online using the corporation's online filing system okay and how much does all this cost the fees vary depending on the applicant but for locs it's about 25 and corporations run about 10. okay great thanks lily so today we learned that dba stands for doing business as and it's a name your business goes by in addition to the one registered with the state in michigan it's called an assumed name you might choose to get an assumed name for privacy branding or even expansion we also learned that in michigan you will need to check if the name is available with the department of licensing and regulatory affairs finally to apply for the assume name they will need to file the certificate of assumed name form you can do this by mail in person or online using the corporation's online filing system lily thanks for being here with me today thanks for having me arthur if you have a question leave it in the comments lost we've been there let us show you the way if you found this video helpful give it a like we picked out two other videos you might find useful you need tools to build something big subscribe now
Thanks Josh your participation is very much appreciated
- Marinda Bothe
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I've studied battlefield archaeology at Benjamin Franklin Institute of Technology in Boston and I am an expert in program semantics. I usually feel curious. My previous job was social science research assistants I held this position for 9 years, I love talking about kitesurfing and laser tag. Huge fan of Matt Lauer I practice tumbling and collect fabric and textiles.
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