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so how do you name your limited liability company your llc i'm going to give you a tool to help you name your llc quickly and easily for free then i'm going to give you some rules to follow and some things to avoid that's what we're going to talk about in this video we've helped our clients name thousands of llcs and some people can come up with a name right off the top of their heads others want to head scratch i don't know i want to talk to such-and-such first so i'm going to show you a surefire method to choose a name quickly and easily and you can also quickly and easily hit the like button below so that youtube promotes this video and i'd really appreciate it you can also click the subscribe button and notification bell so that when more videos come out like this you'll be up to date right away now there are two categories of company names that come to mind one is where the name really doesn't matter such as using a company to own rental property we talk to most of our real estate investor clients about putting each property into a separate llc so that a lawsuit on one property doesn't create the domino effect in this case we simply have the name of the llc as the address of the property the one two three main street llc for example i just thought of an example of one guy who was setting up multiple llc's for rental properties and they head scratched and worried and pondered this went on for a couple of months finally the guy rear-ended somebody in their car i mean he just smashed into the back of the guy on the highway that car hit another car which had another car and we should hit another car and i think there were seven cars all together and this guy was sued for way more than his insurance would cover so the guy went months without putting his properties into llc's because of the names the guy was at fault in the car wreck and he was a wealthy real estate investor so though there are many other people in the car accident he was the one with a hundred and ten thousand dollar bmw 750 with all the options so guess who they sued the rich guy right then all of a sudden he was panicked about getting the llc's formed now there were some other strategies we could employ to protect the properties but they would have to defend these strategies in court rather than having the protection automatically because they should have been in separate llcs i mean the guy could have protected everything but he dilly-dallied too long on picking the company name now for most businesses and real estate holdings for privacy and protection we don't recommend people use their own names in the name of the llc now maybe if it's a construction business or business where using your name makes sense then okay anderson construction might be perfectly fine if you're bob anderson but for holding real estate or trying to keep your name private don't use your name on the company so don't name your company bob anderson llc if you're using it to own real estate you want more privacy than that so don't paint a target on your back so when you use an llc for protective purposes to hold your stock market portfolio or to hold business equipment real estate as we said don't use your name see our video called anonymous llc and i think you really liked some of the ideas that we have on owning your llc privately now another mistake that people make is using a one word name so common names and if we go to look up the name it's not available this is especially true in larger states such as california florida texas new york as well as popular states for llc such as nevada delaware wyoming and so on so common words such as cornerstone cornerstone llc or in texas just about anything with the word lone star is taken lone star enterprises you can forget it in texas in california golden state with just about any other word or common word like enterprises or ventures is gone or initials are often taken abc enterprises jnj holdings for example so what we recommend for name availability purposes is having more than one word unless it's a totally made up word such as powerwave or vinstar or capmax so here we go here's a surefire way to come up with a name for your company see down below in the description where if i remember i'll write in all these words so you can use them to pick a name for your llc and since we're in the business of setting up llc's our company was established in 1906. we have attorneys on our staff if you want your llc set up right so you're more likely for it to protect you from lawsuits when you need it feel free to call us to have us set up your llc the right way with your articles a proper operating agreement membership certificates so everything that you need go ahead and see our number and website below so with this list you'll pick a first word such as metro then you choose a word from the second column such as endeavors then you pick your identifier that notifies the world that it's an llc and not another type of business entity so you end up with metro endeavors llc or capstone enterprises limited liability company northern ventures llc etc so you can feel free to use this list and it will give you at least 626 different name choices or you can choose your own first word then add one of our second words and the name choices are practically infinite now keep in mind if you have a name such as green tree executive llc in california you can also set up another green tree executive llc in north carolina for example so name availability is state by state so you can have a company with the exact same name but it's in a different state and the name may be available so using our name selector tool should help you pick a name and pick one rapidly now here are some other very important things to consider now many people are not too creative and they come up with a phrase or a word they like such as blue sky so it's like blue sky enterprises llc then they call us down the line and they want blue sky enterprises llc 2 then blue sky enterprises llc 3 so they have multiple llc's with blue sky enterprises in the name but really think about it if you want anonymity why flag the world that all of these companies are linked to each other otherwise you're giving a pretty good clue that all these llc's are owned by the same guy right hey that's not a whole lot of thought that goes into that to figure that out right anybody would draw that same conclusion wouldn't you so for anonymity you want to refrain from using a naming pattern where people can easily recognize that the llc's are all tied to each other like my friend who insisted on his last name in every company the building inspector found some problems in one building then all of a sudden the same inspector is slapping all kinds of violation orders on all the other properties but it's more than that when you're talking with your bookkeeper or cpa they say blue sky well which blue sky blue sky 1 blue sky 4 which one so when talking to people having the names too similar will confuse people as to which one you're referring to and not only will it confuse them but it'll confuse you too and i'm talking from experience i'
Thanks for your comment Dorsey Tibbitts, have a nice day.
- Henriette Buczek, Staff Member
getting your brand name wrong can cost you literally thousands if not it can cost you a lot of money hi my name is Jim Hardin the founding attorney here at Hawthorne law where we help online entrepreneurs to get their legal house in order so that you can build something that truly matters in the world today we're talking about coming up with an amazing name for that business there's a lot at stake when you're trying to come up with the right name for your business because if you get this wrong you can spend literally thousands of dollars on marketing materials websites social media brand recognition all these things just to find out later on that you've either picked the wrong name or picked the name that somebody else is already using or picked a name that is not even capable of being trademarked so you want to get this right and today I want to talk to you about the five main categories of names that you can choose for your business what are the best ones what are the worst ones and how to pick the right sweetspot category that's gonna work for you so that your business can be smooth sailin later on when it comes time to trademark the name of your brand and by the way this also applies to product offerings as well it's not just for brand names it's also for the products and services that you might be selling in your business so let's take a minute and talk about what a lot of people do when they're naming a business for their brand they basically just do a brainstorm come up with something that sounds good or maybe they have that light bulb moment where they decide you know what this is a name that's gonna work for my business and I'm gonna go with it and they do and it normally doesn't work out quite so well so when it comes time and and if you missed my video last week you want to go make sure you check this video right here that talks about all the mistakes that people make when coming up with names for your online business but today what I want to talk about are the five best categories of names that you can use when thinking about how you want to trademark your business because ultimately you do want to trademark your business this is one of the best investments you can make in your business especially if you're thinking that somewhere later on down the road you want to sell your business of course right now the guy outside decides he wants to do two more thing isn't been around all day now he comes out come on dude whenever somebody comes to me with a trademark idea I want to talk to them about the five main categories of trademarks so when you're coming up a name for your trademark these five main categories I'm gonna go through them real quick and then we're gonna go through them one at a time in a little more detail so we've got fanciful arbitrary suggestive descriptive and generic those are the five categories of names let's talk about them each one at a time and then we'll talk about what are the best names and one of the worst names so let's talk about fanciful names first fanciful names are basically made-up names their names that were not in the dictionary before you came up with the name so if you make something up that is a by definition a fanciful name some examples of this are gonna be Google Kodak Skype these are all fanciful names none of them existed before the companies created those names to name their business Zappos is another one that I would throw in there except Zappos comes from the Spanish word zapatos which means shoes so that's a little bit of gray area but I would call it fanciful here's the plusses to using fanciful names fanciful names are very easy to be trademarked but there's also some negatives that go with them because when you make up a name nobody knows what that you're talking about and so you have to have a lot of money to put behind that brand to educate the public about what it is that you're actually selling so in general from a trademark perspective fanciful names are gonna be great but from a practical standpoint they're not so great because they take a lot of time of money to educate the public the second category of names are gonna be the arbitrary names and these are names that are already in existence but they're being used in a way that is unrelated to their initial meeting meeting no no meaning being used in a way that is unrelated to their initial meaning got me some great examples of this are gonna be Apple and Amazon all of those are names that were in the dictionary before Apple decided to use Apple as their brand name or before Amazon decided to use these names they're being used in an a in a way that is completely unrelated to what the word was initially intended we all know what an Apple is but Apple is a computer company and has nothing to do with selling apples Amazon I'm not sure Jeff Bezos came up with named Amazon I'm sure there's a story behind that that is clearly used in a way that is not what it was initially intended we're not talking about selling a rainforest we're talking about selling an online marketplace to sell books is what it started out with as so arbitrary names the pros and cons here are number one the pros from a trademark perspective again they're gonna be names that are fairly easy to trademark but the cons again just like with the fanciful names you have to do a lot of education you kind of tell people what you're all about and that takes a lot of money and time and effort a lot of people aren't necessarily going to know what your business is about when you're just getting started from that standpoint again as a practical matter they're not necessarily gonna be the best names for a small online business that might be a solopreneur or something that you're doing with your spouse or a couple friends and building up an online business so suggestive names is the third category names these are gonna be names that suggest a quality or characteristic of the goods or services that you are selling so great examples of this are gonna be greyhound FaceTime snapchat Wrangler these all kind of have these these Greyhound sounds like it's something that's gonna be fast so it's Greyhound bus fast bus Wrangler kind of gives you the sense of this you know cowboy style and that's kind of indicative of the genes that are being sold suggestive names are really good names for trademark purposes because again they're names that are that are previously in the dictionary but they're they're being used in a different sort of way but at the same time they're being used in a way that kind of suggests what the good or service is all about when you're using a suggestive name you don't need to spend as much money there still needs to be some education involved but you don't need to spend as much money explaining to the public what the brand is all about I haven't talked about this a lot in the past pavA3n law is a suggestive name and the reason it's a suggestive name is because a Hawthorn tree or Hawthorn bush was used back hundreds of years ago to protect property from thieves and predators and at Hawthorn we protect online businesses from people that would steal your brand
Thanks Bernardina your participation is very much appreciated
- Henriette Buczek
About the author
I've studied symbolic anthropology at Goldfarb School of Nursing at Barnes-Jewish College in St. Louis and I am an expert in geoarchaeology. I usually feel cynical. My previous job was traffic technicians I held this position for 26 years, I love talking about larping and web development. Huge fan of Nikki Haley I practice cross-country skiing and collect police memorabilia.