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Written by : Gerard Aiudi |
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hi my name is melissa rosinski and you're watching the rising phoenix vlog series in the second installment of our lift your sales series we're going to discuss six tips for driving sales team success teamwork makes the dream work it's a popular phrase we've all heard when a team is working like a well-oiled machine the power and passion and energy that it generates is unstoppable however when the parts of that machine slip out of alignment it can create friction instability and vulnerabilities if you want your team to operate like a high-performing race car then you must set them up for success here are six tips that have proven successful for the sales team and rpc strategies number one tighten your alignment before you can hire the right person you must be the right company in the book traction the author sets out the vision traction organizer that will help you define your core values and culture once they're clear you'll find that they attract like-minded people to your organization you will also find that when they are applied in your organization they will weed out the people that don't fit the right salesperson for the job will share your core values bring energy to the culture and deliver results through their role number two keep the parts moving with good oil the difference between a sales manager who is supportive and available versus unsupportive and abusive makes or breaks the success of the sales team a sales manager who uses threatening shaming condescending tactics to motivate his or her sales team members will destroy the morale of the team ultimately affecting the culture of the company a supportive manager however leads by example provides one-on-one coaching host regularly scheduled sales team meetings and may even set individual check-in meetings with each member of the team good sales managers recognize important milestones congratulate sales reps for steps made forward on the deal path and celebrate with the team when wins come in number three charge the battery with cross training sales training shouldn't be limited to the sales team cross training with your marketing and client success professionals delivers an exponential increase in lead generation have the members of your marketing and client success teams attend sales calls demos pitch presentations and project planning meetings with your sales reps they'll gain a deeper understanding of why clients do or don't engage with your company and be able to apply that to your marketing and project management strategies number four fasten the seat belt tim berners-lee founder of the world wide web once said it is difficult to imagine the power that you're going to have when so many different sorts of data are available in our article five technologies for lead generation we recommended several technologies that businesses should have in order to achieve success with marketing and sales efforts be sure that all of your marketing tools your website email campaigns and social media are synced with the crm so that all data collected for lead generation maps appropriately to contacts and leads records this ensures that your sales team has all the information possible to help them follow up on targeted leads and start working through the sales funnel number five fuel your systems it's probably inappropriate to say i love myopsy but i do i can't do what i do without them marketing and sales operations specialists prefer to remain behind the scenes and are rarely client-facing but they are undoubtedly the fuel filter in every successful sales team they are highly technical and understand not only the individual tools for marketing and sales but they also know how to integrate them in a manner that creates hyper efficient automation and workflows the end results are regular analytics reporting that provides clear indicators about what works where improvements can be made and most importantly who the best leads are in your database number six schedule regular tune-ups all of these parts the right company a supportive sales manager cross-training integration of tools and technology and marketing and your sales ops must come together through structure scheduling and systems structure puts the right parts in the right place with the right equipment to build the machine so it is secure and doesn't fall apart when in motion scheduling regular team meetings and training keeps the wheels in motion at a sustainable pace systems are integrations automations and workflows that identify the best revenue generating opportunities for the sales team following these six tips will quickly and effectively turn your sales team into a high performing and winning race car driving like lightning to victory lane thanks again for joining me for the rising phoenix vlog series please follow like and engage with us on linkedin and twitter you can also contact us at rpc risingphoenix.guru or 205-873-1234 and remember hashtag make it happen
Thanks for your comment Daren Gfroerer, have a nice day.
- Gerard Aiudi, Staff Member
when's the last time you went out and bought something that that you just had to have something you were excited to buy for some people it might be going out getting that new cell phone it could be getting a new computer for for my wife recently it was getting a new Grand Cherokee that was something that she really wanted she was excited about getting a new Grand Cherokee and and I remember us driving to the dealership and it was kind of funny because she was asking me questions about it and how is it driving what's the performance and what's the ride going to be like compared to what she was currently driving and and it was pretty cool she was excited about she was very emotional about getting it in a good way in an excited way and we get to the dealership and sales person finally comes up and greets us and we have a little conversation and then the salesperson never really built any rapport got to know her and just out of the blue says what would you like to take the grand cherokee for a drive and the first thing she says was no thinking we just you just spent twenty five minutes talking about how excited you were to drive the grand cherokee all the way to the dealership and now you say no so my job was to make sure she definitely drove that grand cherokee but it's i guess the most important thing to understand guys is when people come on our lot they're emotional right some of it some of it could be fear some of it's excitement but we have to understand there's two parts of the emotion we have to deal with with customers we have to deal with the emotional part of selling and we have to deal with the logic part of selling because here's out worse think about a customer this way right we have the sales process and for all you guys have been through class you understand when we talk about quadrant one that's the greeting that needs an analysis the trade walk quadrant two is doing the high impact presentation demonstration quadrant three is closing and overcoming objections quadrant four is the negotiation and then you have the delivery right so the customer comes on the lot here's what we know their emotions are high and my job is is to keep their emotions as high as I can as long as I can but we also have to deal with the logical part of the deal so the customer comes on the lot here's the customer there's somewhere high on the emotional chart that customer comes in my job as the salesperson your job as a salesperson is to keep that customer's emotions as high as I can as long as I can okay because eventually when I get to the negotiation that customer then is going to become logical that's just how we are once I sit down and start talking about numbers that becomes a very logical decision we're looking at budget we're looking at at what their current payment is versus our old payment their down payment we're looking at fuel economy insurance cost all those force that customer to become modular which is perfectly normal and if I do a really good job into negotiation right if I kept the customers emotion as high as I can as long as I can all the way through the sales process I get to the negotiation do a great job here at delivery the customer is as excited if not more excited than they ever will be in that entire car deal that's ideal ideally what we're trying to accomplish with the customer okay well think about us as salespeople where's our emotions typically I mean in real life aren't we aren't we pretty emotional creatures I mean sometimes our emotions may be really high in a positive way it could be our emotions are low in a negative way whether you having a good month or a bad month but typically our emotions as salespeople they go right along this line here and if you look at the chart the biggest gap we run into is in Quadrant four in the negotiation is our biggest challenge and that's when you guys really really really have to focus because we got to understand the customers logical and at this point we're still emotional right we're still emotionally and financially attached to the car deal so if you can do a good job right here keeping your emotions in check you're going to have a good high quality successful win-win negotiation so this is ideal what can happen what causes all this to go wrong well if you're not careful customer comes on the lot early on we started asking them questions how you all want to spend a month how much downpayment do you have what kind of budget you have what do you owe on your trade what's your credit like and if this or or in our defense customer will bring those up they'll ask us what's your best deal I've been on the internet and if you're not careful you start talking numbers you start talking price so now think about this customers excited come on the lot we start talking numbers budget payment what happens is that customers emotions just go up or down doesn't it come down and now that customer early on first 5 or 10 minutes of the deal now they're becoming logical I'm forcing that customer to think about numbers so now they're thinking about numbers payment down payment can they afford the car maybe they can maybe they can and then my job as a salesperson what we have to do now is try to get their emotions back up when we do our high impact presentations demonstration and we know that we're never going to get their emotions as high as they would have been and then we get back over to the negotiation and and the customers never is happy and if you do make the deal when they take delivery that's when they say they felt really pressured in the negotiation well they did because we artificially force these customers to negotiate twice in the car deal it's this talking price early on taking the customers emotional state to being logical in the first 10 minutes or so when they get to the dealership then never be able to get that emotional peak back with that customer negotiating with them again once we get back from the demo if we actually went on the demo and now the customer they're the ones that bury you on the CSI so it's look if you want if you really want to increase sales understand your buyers when they walk on the lot don't let yourself fall into the trap of talking numbers of talking price of making that customer become logical before they have to be lets keep their emotions as high as we can as long as we can when I get over here to the negotiation now I need to make sure I control my emotions because whoever cares least about a deal wins ok I need to make sure I keep them in check I focus on the logic making it make sense why that customer needs to get this car they take delivery when you make the most amount of money that's when you're going to have your best ESI which in long run is going to give you more repeat business it's going to give you a referral business and that's how you become a top producer a high-volume high grossing salesperson so next time a customer walks on a lot remember get their emotions as high as you can as long as you can don't force that customer to become logical until you get in the office remember build value on your feet talk price on your seat don't l
Thanks kantinnW your participation is very much appreciated
- Gerard Aiudi
About the author
I've studied policy studies at Our Lady of the Lake University in San Antonio and I am an expert in object database. I usually feel relieved. My previous job was reservation ticket agent I held this position for 5 years, I love talking about dairy farming and photo: leslie cross. Huge fan of Zooey Deschanel I practice rope jumping and collect military items.
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